Which is more compelling pick right now? – Conn’s, Inc. (CONN), Rigel Pharmaceuticals, Inc. (RIGL)

The shares of Conn’s, Inc. have decreased by more than -30.27% this year alone. The shares recently went down by -14.16% or -$4.09 and now trades at $24.79. The shares of Rigel Pharmaceuticals, Inc. (NASDAQ:RIGL), has slumped by -26.03% year to date as of 12/04/2018. The shares currently trade at $2.87 and have been able to report a change of 7.49% over the past one week.

The stock of Conn’s, Inc. and Rigel Pharmaceuticals, Inc. were two of the most active stocks on Tuesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. CONN has an EBITDA margin of 11.59%, this implies that the underlying business of CONN is more profitable. The ROI of CONN is 6.10% while that of RIGL is -79.10%. These figures suggest that CONN ventures generate a higher ROI than that of RIGL.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, CONN’s free cash flow per share is a positive 0.92, while that of RIGL is negative -0.45.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for CONN is 4.80 and that of RIGL is 6.10. This implies that it is easier for CONN to cover its immediate obligations over the next 12 months than RIGL. The debt ratio of CONN is 1.61 compared to 0.00 for RIGL. CONN can be able to settle its long-term debts and thus is a lower financial risk than RIGL.


CONN currently trades at a forward P/E of 7.74, a P/B of 1.38, and a P/S of 0.50 while RIGL trades at a P/B of 4.63, and a P/S of 71.31. This means that looking at the earnings, book values and sales basis, CONN is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of CONN is currently at a -41.56% to its one-year price target of 42.42. Looking at its rival pricing, RIGL is at a -64.44% relative to its price target of 8.07.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), CONN is given a 1.50 while 1.70 placed for RIGL. This means that analysts are more bullish on the outlook for RIGL stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for CONN is 7.93 while that of RIGL is just 7.94. This means that analysts are more bullish on the forecast for CONN stock.


The stock of Rigel Pharmaceuticals, Inc. defeats that of Conn’s, Inc. when the two are compared, with RIGL taking 5 out of the total factors that were been considered. RIGL happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, RIGL is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for RIGL is better on when it is viewed on short interest.

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