Earnings

Financial Metrics You Should Care About: Vipshop Holdings Limited (VIPS), Telephone and Data Systems, Inc. (TDS)

The shares of Vipshop Holdings Limited have decreased by more than -53.92% this year alone. The shares recently went down by -9.55% or -$0.57 and now trades at $5.40. The shares of Telephone and Data Systems, Inc. (NYSE:TDS), has jumped by 26.76% year to date as of 11/08/2018. The shares currently trade at $35.24 and have been able to report a change of 17.66% over the past one week.

The stock of Vipshop Holdings Limited and Telephone and Data Systems, Inc. were two of the most active stocks on Thursday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. The ROI of VIPS is 7.00% while that of TDS is -2.30%. These figures suggest that VIPS ventures generate a higher ROI than that of TDS.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, VIPS’s free cash flow per share is a positive 0, while that of TDS is positive 3.06.

Liquidity and Financial Risk



The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for VIPS is 1.10 and that of TDS is 2.80. This implies that it is easier for VIPS to cover its immediate obligations over the next 12 months than TDS. The debt ratio of VIPS is 0.41 compared to 0.54 for TDS. TDS can be able to settle its long-term debts and thus is a lower financial risk than VIPS.

Valuation

VIPS currently trades at a forward P/E of 7.81, a P/B of 1.54, and a P/S of 0.30 while TDS trades at a forward P/E of 26.36, a P/B of 0.87, and a P/S of 0.78. This means that looking at the earnings, book values and sales basis, VIPS is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of VIPS is currently at a -41.75% to its one-year price target of 9.27. Looking at its rival pricing, TDS is at a -0.03% relative to its price target of 35.25.




When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), VIPS is given a 2.70 while 2.50 placed for TDS. This means that analysts are more bullish on the outlook for VIPS stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for VIPS is 2.93 while that of TDS is just 2.60. This means that analysts are more bullish on the forecast for TDS stock.

Conclusion

The stock of Vipshop Holdings Limited defeats that of Telephone and Data Systems, Inc. when the two are compared, with VIPS taking 6 out of the total factors that were been considered. VIPS happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, VIPS is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for VIPS is better on when it is viewed on short interest.

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