Which Market Offer More Value? – Boingo Wireless, Inc. (WIFI), Appian Corporation (APPN)

The shares of Boingo Wireless, Inc. have increased by more than 38.98% this year alone. The shares recently went down by -3.78% or -$1.23 and now trades at $31.27. The shares of Appian Corporation (NASDAQ:APPN), has slumped by -22.87% year to date as of 10/10/2018. The shares currently trade at $24.28 and have been able to report a change of -16.25% over the past one week.

The stock of Boingo Wireless, Inc. and Appian Corporation were two of the most active stocks on Wednesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. WIFI has an EBITDA margin of 31.63%, this implies that the underlying business of WIFI is more profitable. The ROI of WIFI is -19.50% while that of APPN is -67.00%. These figures suggest that WIFI ventures generate a higher ROI than that of APPN.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, WIFI’s free cash flow per share is a positive -0, while that of APPN is negative -0.01.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for WIFI is 0.40 and that of APPN is 1.30. This implies that it is easier for WIFI to cover its immediate obligations over the next 12 months than APPN. The debt ratio of WIFI is 0.14 compared to 0.00 for APPN. WIFI can be able to settle its long-term debts and thus is a lower financial risk than APPN.


WIFI currently trades at a P/B of 12.26, and a P/S of 5.68 while APPN trades at a P/B of 46.69, and a P/S of 7.47. This means that looking at the earnings, book values and sales basis, WIFI is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of WIFI is currently at a -1.51% to its one-year price target of 31.75. Looking at its rival pricing, APPN is at a -20.13% relative to its price target of 30.40.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), WIFI is given a 1.60 while 3.30 placed for APPN. This means that analysts are more bullish on the outlook for APPN stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for WIFI is 2.49 while that of APPN is just 4.27. This means that analysts are more bullish on the forecast for WIFI stock.


The stock of Appian Corporation defeats that of Boingo Wireless, Inc. when the two are compared, with APPN taking 4 out of the total factors that were been considered. APPN happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, APPN is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for APPN is better on when it is viewed on short interest.

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