Taking Tally Of Gray Television, Inc. (GTN), Yext, Inc. (YEXT)

The shares of Gray Television, Inc. have decreased by more than -0.30% this year alone. The shares recently went down by -2.34% or -$0.4 and now trades at $16.70. The shares of Yext, Inc. (NYSE:YEXT), has jumped by 85.29% year to date as of 08/09/2018. The shares currently trade at $22.29 and have been able to report a change of -1.72% over the past one week.

The stock of Gray Television, Inc. and Yext, Inc. were two of the most active stocks on Thursday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. GTN has an EBITDA margin of 34.16%, this implies that the underlying business of GTN is more profitable. The ROI of GTN is 7.50% while that of YEXT is -55.50%. These figures suggest that GTN ventures generate a higher ROI than that of YEXT.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, GTN’s free cash flow per share is a positive 0.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for GTN is 6.50 and that of YEXT is 1.60. This implies that it is easier for GTN to cover its immediate obligations over the next 12 months than YEXT. The debt ratio of GTN is 1.85 compared to 0.00 for YEXT. GTN can be able to settle its long-term debts and thus is a lower financial risk than YEXT.


GTN currently trades at a forward P/E of 14.47, a P/B of 1.50, and a P/S of 1.61 while YEXT trades at a P/B of 26.22, and a P/S of 11.89. This means that looking at the earnings, book values and sales basis, GTN is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of GTN is currently at a -21.89% to its one-year price target of 21.38. Looking at its rival pricing, YEXT is at a 22.47% relative to its price target of 18.20.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), GTN is given a 1.40 while 2.60 placed for YEXT. This means that analysts are more bullish on the outlook for YEXT stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for GTN is 4.73 while that of YEXT is just 5.04. This means that analysts are more bullish on the forecast for GTN stock.


The stock of Yext, Inc. defeats that of Gray Television, Inc. when the two are compared, with YEXT taking 3 out of the total factors that were been considered. YEXT happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, YEXT is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for YEXT is better on when it is viewed on short interest.

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