The shares of Baker Hughes, a GE company have increased by more than 9.58% this year alone. The shares recently went down by -1.08% or -$0.38 and now trades at $34.67. The shares of GOL Linhas Aereas Inteligentes S.A. (NYSE:GOL), has slumped by -22.26% year to date as of 08/09/2018. The shares currently trade at $6.81 and have been able to report a change of -4.22% over the past one week.

The stock of Baker Hughes, a GE company and GOL Linhas Aereas Inteligentes S.A. were two of the most active stocks on Thursday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. The ROI of BHGE is -0.70% while that of GOL is 36.80%. These figures suggest that GOL ventures generate a higher ROI than that of BHGE.

**Cash Flow**

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, BHGE’s free cash flow per share is a negative -0.98, while that of GOL is also a negative -1.83.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for BHGE is 1.90 and that of GOL is 0.50. This implies that it is easier for BHGE to cover its immediate obligations over the next 12 months than GOL.

**Valuation**

BHGE currently trades at a forward P/E of 22.99, a P/B of 0.39, and a P/S of 1.77 while GOL trades at a forward P/E of 10.33, and a P/S of 0.29. This means that looking at the earnings, book values and sales basis, BHGE is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of BHGE is currently at a -7.6% to its one-year price target of 37.52. Looking at its rival pricing, GOL is at a -42.92% relative to its price target of 11.93.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), BHGE is given a 2.40 while 2.20 placed for GOL. This means that analysts are more bullish on the outlook for BHGE stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for BHGE is 5.05 while that of GOL is just 2.21. This means that analysts are more bullish on the forecast for GOL stock.

Conclusion

The stock of Baker Hughes, a GE company defeats that of GOL Linhas Aereas Inteligentes S.A. when the two are compared, with BHGE taking 3 out of the total factors that were been considered. BHGE happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, BHGE is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for BHGE is better on when it is viewed on short interest.