The shares of Activision Blizzard, Inc. have increased by more than 28.71% this year alone. The shares recently went up by 0.16% or $0.13 and now trades at $81.50. The shares of KKR & Co. Inc. (NYSE:KKR), has jumped by 25.97% year to date as of 07/13/2018. The shares currently trade at $26.53 and have been able to report a change of -1.89% over the past one week.

The stock of Activision Blizzard, Inc. and KKR & Co. Inc. were two of the most active stocks on Friday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Next 5Y EPS Growth: 16.32% versus 9.76%**

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that ATVI will grow it’s earning at a 16.32% annual rate in the next 5 years. This is in contrast to KKR which will have a positive growth at a 9.76% annual rate. This means that the higher growth rate of ATVI implies a greater potential for capital appreciation over the years.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. ATVI has an EBITDA margin of 28.72%, this implies that the underlying business of KKR is more profitable. The ROI of ATVI is 7.60% while that of KKR is 2.90%. These figures suggest that ATVI ventures generate a higher ROI than that of KKR.

**Cash Flow**

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, ATVI’s free cash flow per share is a positive 7.05, while that of KKR is positive 12.1.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The debt ratio of ATVI is 0.00 compared to 3.19 for KKR. KKR can be able to settle its long-term debts and thus is a lower financial risk than ATVI.

**Valuation**

ATVI currently trades at a forward P/E of 27.28, a P/B of 6.30, and a P/S of 8.25 while KKR trades at a forward P/E of 11.78, a P/B of 1.87, and a P/S of 7.19. This means that looking at the earnings, book values and sales basis, KKR is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of ATVI is currently at a 4.74% to its one-year price target of 77.81. Looking at its rival pricing, KKR is at a -10.88% relative to its price target of 29.77.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), ATVI is given a 2.00 while 1.80 placed for KKR. This means that analysts are more bullish on the outlook for ATVI stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for ATVI is 1.90 while that of KKR is just 1.39. This means that analysts are more bullish on the forecast for KKR stock.

Conclusion

The stock of Activision Blizzard, Inc. defeats that of KKR & Co. Inc. when the two are compared, with ATVI taking 5 out of the total factors that were been considered. ATVI happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, ATVI is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for ATVI is better on when it is viewed on short interest.