The shares of Washington Prime Group Inc. have increased by more than 13.06% this year alone. The shares recently went down by -0.49% or -$0.04 and now trades at $8.05. The shares of The Simply Good Foods Company (NASDAQ:SMPL), has jumped by 21.46% year to date as of 07/12/2018. The shares currently trade at $17.32 and have been able to report a change of 15.08% over the past one week.
The stock of Washington Prime Group Inc. and The Simply Good Foods Company were two of the most active stocks on Thursday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.Profitability and Returns
Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. WPG has an EBITDA margin of 84.09%, this implies that the underlying business of WPG is more profitable. The ROI of WPG is 9.40% while that of SMPL is 2.60%. These figures suggest that WPG ventures generate a higher ROI than that of SMPL.Cash Flow
The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, WPG’s free cash flow per share is a positive -0.Liquidity and Financial Risk
The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The debt ratio of WPG is 3.35 compared to 0.29 for SMPL. WPG can be able to settle its long-term debts and thus is a lower financial risk than SMPL.Valuation
WPG currently trades at a forward P/E of 73.18, a P/B of 1.73, and a P/S of 2.05 while SMPL trades at a forward P/E of 29.97, a P/B of 1.88, and a P/S of 2.96. This means that looking at the earnings, book values and sales basis, WPG is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.Analyst Price Targets and Opinions
The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of WPG is currently at a 3.87% to its one-year price target of 7.75. Looking at its rival pricing, SMPL is at a 6.91% relative to its price target of 16.20.
When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), WPG is given a 3.00 while 1.80 placed for SMPL. This means that analysts are more bullish on the outlook for WPG stocks.Insider Activity and Investor Sentiment
Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for WPG is 8.67 while that of SMPL is just 4.70. This means that analysts are more bullish on the forecast for SMPL stock.
The stock of Washington Prime Group Inc. defeats that of The Simply Good Foods Company when the two are compared, with WPG taking 5 out of the total factors that were been considered. WPG happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, WPG is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for WPG is better on when it is viewed on short interest.