Which is more compelling pick right now? – Avon Products, Inc. (AVP), California Resources Corporation (CRC)

The shares of Avon Products, Inc. have decreased by more than -31.16% this year alone. The shares recently went down by -4.52% or -$0.07 and now trades at $1.48. The shares of California Resources Corporation (NYSE:CRC), has jumped by 96.30% year to date as of 06/13/2018. The shares currently trade at $38.16 and have been able to report a change of 1.01% over the past one week.

The stock of Avon Products, Inc. and California Resources Corporation were two of the most active stocks on Wednesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. AVP has an EBITDA margin of 6.82%, this implies that the underlying business of AVP is more profitable. The ROI of AVP is 12.60% while that of CRC is 1.50%. These figures suggest that AVP ventures generate a higher ROI than that of CRC.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, AVP’s free cash flow per share is a negative -2.16, while that of CRC is positive 2.95.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for AVP is 1.20 and that of CRC is 1.20. This implies that it is easier for AVP to cover its immediate obligations over the next 12 months than CRC.


AVP currently trades at a forward P/E of 6.32, and a P/S of 0.11 while CRC trades at a P/S of 0.85. This means that looking at the earnings, book values and sales basis, AVP is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of AVP is currently at a -46.57% to its one-year price target of 2.77. Looking at its rival pricing, CRC is at a -6.54% relative to its price target of 40.83.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), AVP is given a 3.00 while 2.60 placed for CRC. This means that analysts are more bullish on the outlook for AVP stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for AVP is 4.20 while that of CRC is just 4.90. This means that analysts are more bullish on the forecast for AVP stock.


The stock of California Resources Corporation defeats that of Avon Products, Inc. when the two are compared, with CRC taking 5 out of the total factors that were been considered. CRC happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, CRC is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for CRC is better on when it is viewed on short interest.

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