Taking Tally Of Vipshop Holdings Limited (VIPS), Huntington Bancshares Incorporated (HBAN)

The shares of Vipshop Holdings Limited have increased by more than 28.75% this year alone. The shares recently went down by -0.13% or -$0.02 and now trades at $15.09. The shares of Huntington Bancshares Incorporated (NASDAQ:HBAN), has jumped by 3.78% year to date as of 05/14/2018. The shares currently trade at $15.11 and have been able to report a change of 2.58% over the past one week.

The stock of Vipshop Holdings Limited and Huntington Bancshares Incorporated were two of the most active stocks on Monday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Next 5Y EPS Growth: 1.25% versus 17.50%

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that VIPS will grow it’s earning at a 1.25% annual rate in the next 5 years. This is in contrast to HBAN which will have a positive growth at a 17.50% annual rate. This means that the higher growth rate of HBAN implies a greater potential for capital appreciation over the years.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. The ROI of VIPS is 7.00% while that of HBAN is 13.00%. These figures suggest that HBAN ventures generate a higher ROI than that of VIPS.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, VIPS’s free cash flow per share is a positive 0, while that of HBAN is positive 3.49.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The debt ratio of VIPS is 0.40 compared to 0.85 for HBAN. HBAN can be able to settle its long-term debts and thus is a lower financial risk than VIPS.


VIPS currently trades at a forward P/E of 13.39, a P/B of 3.95, and a P/S of 0.88 while HBAN trades at a forward P/E of 11.28, a P/B of 1.62, and a P/S of 4.71. This means that looking at the earnings, book values and sales basis, VIPS is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of VIPS is currently at a -24.21% to its one-year price target of 19.91. Looking at its rival pricing, HBAN is at a -13.16% relative to its price target of 17.40.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), VIPS is given a 2.10 while 2.20 placed for HBAN. This means that analysts are more bullish on the outlook for HBAN stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for VIPS is 1.63 while that of HBAN is just 1.30. This means that analysts are more bullish on the forecast for HBAN stock.


The stock of Vipshop Holdings Limited defeats that of Huntington Bancshares Incorporated when the two are compared, with VIPS taking 5 out of the total factors that were been considered. VIPS happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, VIPS is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for VIPS is better on when it is viewed on short interest.

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