Financial Metrics You Should Care About: Church & Dwight Co., Inc. (CHD), Dana Incorporated (DAN)

The shares of Church & Dwight Co., Inc. have decreased by more than -0.14% this year alone. The shares recently went up by 2.35% or $1.15 and now trades at $50.10. The shares of Dana Incorporated (NYSE:DAN), has slumped by -17.18% year to date as of 04/16/2018. The shares currently trade at $26.51 and have been able to report a change of 1.14% over the past one week.

The stock of Church & Dwight Co., Inc. and Dana Incorporated were two of the most active stocks on Monday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Next 5Y EPS Growth: 10.43% versus 11.20%

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that CHD will grow it’s earning at a 10.43% annual rate in the next 5 years. This is in contrast to DAN which will have a positive growth at a 11.20% annual rate. This means that the higher growth rate of DAN implies a greater potential for capital appreciation over the years.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. CHD has an EBITDA margin of 23.06%, this implies that the underlying business of CHD is more profitable. The ROI of CHD is 11.10% while that of DAN is 13.30%. These figures suggest that DAN ventures generate a higher ROI than that of CHD.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, CHD’s free cash flow per share is a positive 4.72, while that of DAN is positive 0.58.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for CHD is 1.10 and that of DAN is 1.70. This implies that it is easier for CHD to cover its immediate obligations over the next 12 months than DAN. The debt ratio of CHD is 1.07 compared to 1.78 for DAN. DAN can be able to settle its long-term debts and thus is a lower financial risk than CHD.


CHD currently trades at a forward P/E of 20.57, a P/B of 5.62, and a P/S of 3.30 while DAN trades at a forward P/E of 8.13, a P/B of 3.82, and a P/S of 0.54. This means that looking at the earnings, book values and sales basis, DAN is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of CHD is currently at a -1.22% to its one-year price target of 50.72. Looking at its rival pricing, DAN is at a -17.72% relative to its price target of 32.22.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), CHD is given a 2.80 while 2.60 placed for DAN. This means that analysts are more bullish on the outlook for CHD stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for CHD is 5.13 while that of DAN is just 1.68. This means that analysts are more bullish on the forecast for DAN stock.


The stock of Church & Dwight Co., Inc. defeats that of Dana Incorporated when the two are compared, with CHD taking 5 out of the total factors that were been considered. CHD happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, CHD is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for CHD is better on when it is viewed on short interest.

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