The shares of Ford Motor Company have decreased by more than -8.67% this year alone. The shares recently went down by -0.27% or -$0.03 and now trades at $11.28. The shares of Ampio Pharmaceuticals, Inc. (NYSE:AMPE), has slumped by -29.73% year to date as of 04/13/2018. The shares currently trade at $2.86 and have been able to report a change of -20.56% over the past one week.

The stock of Ford Motor Company and Ampio Pharmaceuticals, Inc. were two of the most active stocks on Friday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. F has an EBITDA margin of 5.92%, this implies that the underlying business of F is more profitable. These figures suggest that F ventures generate a higher ROI than that of AMPE.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for F is 1.20 and that of AMPE is 2.20. This implies that it is easier for F to cover its immediate obligations over the next 12 months than AMPE.

**Valuation**

F currently trades at a forward P/E of 7.45, a P/B of 1.28, and a P/S of 0.29 while AMPE trades at This means that looking at the earnings, book values and sales basis, F is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of F is currently at a -8.96% to its one-year price target of 12.39. Looking at its rival pricing, AMPE is at a -79.57% relative to its price target of 14.00.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for F is 0.00 while that of AMPE is just 8.77. This means that analysts are more bullish on the forecast for F stock.

Conclusion

The stock of Ford Motor Company defeats that of Ampio Pharmaceuticals, Inc. when the two are compared, with F taking 5 out of the total factors that were been considered. F happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, F is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for F is better on when it is viewed on short interest.