Uncovering the next great stocks: Sonoma Pharmaceuticals, Inc. (SNOA), Veritone, Inc. (VERI)

The shares of Sonoma Pharmaceuticals, Inc. have decreased by more than -23.67% this year alone. The shares recently went up by 14.60% or $0.53 and now trades at $4.16. The shares of Veritone, Inc. (NASDAQ:VERI), has slumped by -33.97% year to date as of 04/05/2018. The shares currently trade at $15.32 and have been able to report a change of 11.66% over the past one week.

The stock of Sonoma Pharmaceuticals, Inc. and Veritone, Inc. were two of the most active stocks on Thuday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. The ROI of SNOA is -39.90% while that of VERI is -92.80%. These figures suggest that SNOA ventures generate a higher ROI than that of VERI.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, SNOA’s free cash flow per share is a negative -0.02, while that of VERI is also a negative -0.09.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for SNOA is 4.60 and that of VERI is 3.10. This implies that it is easier for SNOA to cover its immediate obligations over the next 12 months than VERI. The debt ratio of SNOA is 0.03 compared to 0.00 for VERI. SNOA can be able to settle its long-term debts and thus is a lower financial risk than VERI.


SNOA currently trades at a P/B of 1.28, and a P/S of 1.56 while VERI trades at a P/B of 3.72, and a P/S of 16.70. This means that looking at the earnings, book values and sales basis, SNOA is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of SNOA is currently at a -56.21% to its one-year price target of 9.50. Looking at its rival pricing, VERI is at a -36.82% relative to its price target of 24.25.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), SNOA is given a 2.30 while 2.50 placed for VERI. This means that analysts are more bullish on the outlook for VERI stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for SNOA is 0.36 while that of VERI is just 4.85. This means that analysts are more bullish on the forecast for SNOA stock.


The stock of Veritone, Inc. defeats that of Sonoma Pharmaceuticals, Inc. when the two are compared, with VERI taking 3 out of the total factors that were been considered. VERI happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, VERI is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for VERI is better on when it is viewed on short interest.

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