The shares of Abercrombie & Fitch Co. have increased by more than 26.22% this year alone. The shares recently went up by 5.21% or $1.09 and now trades at $22.00. The shares of Asanko Gold Inc. (NYSE:AKG), has jumped by 41.62% year to date as of 02/14/2018. The shares currently trade at $1.00 and have been able to report a change of 19.79% over the past one week.

The stock of Abercrombie & Fitch Co. and Asanko Gold Inc. were two of the most active stocks on Wednesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. ANF has an EBITDA margin of 6.03%, this implies that the underlying business of ANF is more profitable. The ROI of ANF is 1.80% while that of AKG is -2.20%. These figures suggest that ANF ventures generate a higher ROI than that of AKG.

**Cash Flow **

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, ANF’s free cash flow per share is a positive 1.19.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for ANF is 2.10 and that of AKG is 1.70. This implies that it is easier for ANF to cover its immediate obligations over the next 12 months than AKG. The debt ratio of ANF is 0.00 compared to 0.36 for AKG. AKG can be able to settle its long-term debts and thus is a lower financial risk than ANF.

**Valuation**

ANF currently trades at a forward P/E of 45.55, a P/B of 1.30, and a P/S of 0.45 while AKG trades at a P/B of 0.47, and a P/S of 0.80. This means that looking at the earnings, book values and sales basis, ANF is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of ANF is currently at a 11.73% to its one-year price target of 19.69. Looking at its rival pricing, AKG is at a -13.79% relative to its price target of 1.16. This figure implies that over the next one year, AKG is a better investment.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), ANF is given a 3.00 while 3.00 placed for AKG. This means that analysts are equally bullish on their outlook for the two stocks stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for ANF is 4.95 while that of AKG is just 1.71. This means that analysts are more bullish on the forecast for AKG stock.

**Conclusion**

The stock of Asanko Gold Inc. defeats that of Abercrombie & Fitch Co. when the two are compared, with AKG taking 5 out of the total factors that were been considered. AKG happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, AKG is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for AKG is better on when it is viewed on short interest.