What do Insider Trends Have to Say About Shutterfly, Inc. (SFLY)?

Recent insider trends for Shutterfly, Inc. (NASDAQ:SFLY) have caught the attention of investors. Patters in insider activity can help analysts formulate an outlook for a stock. In the case of SFLY, the data has a lot to say about how the stock might perform going forward.

Institutions own 111.57% of Shutterfly, Inc. (SFLY)’s shares. The total value of these holdings, in millions, is $2,564. Among active positions in the latest quarter, 93 holders increased their positions by a total of 3.92 million shares, 93 holders decreased the positions by a total of 3.64 million shares, and 17 holders held their positions. This works out to a net increase in ownership of 277971 shares, and suggests that institutions are feeling bullish about the stock.

Among new and sold out positions, 28 holders initiated new positions by a total of 1.54 million shares and 23 holders exited their positions by a total of 368340 shares. This nets out to an increase of 1.17 million shares and is a bullish sign for SFLY.

In the last three months, insiders executed a total of 8 trades. 8 were sells. Insider ownership decreased by a total of 198687 shares, which suggests that SFLY’s key executives are feeling less optimistic about the outlook for the stock. The data from the past twelve months tells a similar story: insiders executed 1 buys and 64 sells, and ownership decreased by a net of 414262 shares.

The analysis of insider buying and selling trends can be extended to the aggregate level. Short interest, which represents the number of a stock’s shares currently being shorted, captures what the market as a whole feels about a stock. Shutterfly, Inc. (NASDAQ:SFLY)’s short interest is 5.62 million shares, or 20.61% of the float. This represents a decrease of -5% in the number of shares being shorted compared to the previous reading, and implies that investors felt less pessimistic about the stock during the past two weeks.

Insider data can help an investor form an outlook on a stock, but it’s important to supplement this data with other information such as technical indicators to form a more complete view. A composite of 13 technical indicators that includes measures such as moving averages and momentum oscillators suggests that SFLY is a Strong buy, which implies that SFLY is expected to outperform the market based on prior trading patterns.


Institutional ownership trends suggest that the stock is cheap and the insider trading data indicates that insiders are bearish. Technical indicators (also) suggest that Shutterfly, Inc. (NASDAQ:SFLY) is undervalued.

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