Global, Markets

Google moves to Europe for its cloud computing after establishing itself in US and Asia

According to latest publications, Alphabet Inc(NASDAQ:GOOG) subsidiary, Google has announced that it has put up a London data centre for the cloud computing services it rents to third parties.

The facility is its second in Europe, after Brussels, and promises to provide faster access times to nearby clients.

According to latest research results, Alphabet’s subsidiary is at present the third most proficient cloud computing service provider. Nevertheless both Amazon and Microsoft reportedly are clear at the top, in terms of sales to the “cloud infrastructure as a service” market.

So far, search engine giant Google basically has emphasized on opening data centre’s for its cloud computing hubs in the US and Asia.

But with disclosing of the London centre, it also unveiled plans to open build similar centre’s in Finland, the Netherlands and Frankfurt.

In the meantime a spokesperson for the company said in a statement that the decision to put up a London centre had been made before the Brexit vote and was for that reason not linked to assumption that the UK’s data privacy laws may move away from the EU’s in the future.

Furthermore Google’s platform consent to customers to pass on data processing tasks and information storage, as well as support for apps they may offer to the public and analyzing feedback collected from internet-connected devices.

Through charging consumers for the total of computer time they use rather than a flat rate, Google looks to propose  IT departments with a cheaper substitute to maintaining their own data centre’s.

Moreover Google’s existing customers comprise the likes of Telegraph newspaper, Coca-Cola and the online education service Khan Academy. At the present time, GCP offers lesser features than leading rivals Amazon Web Services or Microsoft Azure, but it is not far behind.

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