Facebook Inc (NASDAQ:FB) has been taking advantage of technological advancements to improve user experience. According to the company’s insiders, the reply threads are about to get a lot more animated. As a marking for the 30th anniversary of the GIF format, users will gain access to the new GIF comment button that the company put under test about three months back.
The top provider has also revealed that about 13 billion GIFs were sent on Messenger in the previous year.
The exciting part about the GIF button is that it makes it possible for people to search and post GIFs from different services like, Tenor and Gyphy. It will also impress a lot of users to notice just how the GIF button displays trending GIFs. It is quite similar to what happens in the Facebook Messenger. It was some two years back when the company decided to add GIF support.
However, it is quite unfortunate that till now a lot of users have continued entering the URL of a GIF hosted somewhere else. The GIF button simplifies the process especially on mobile. As at this particular moment, it is only available for comments although the company is considering availing it for News Feed posts. The reason behind is that the demands for GIFs haven’t yet shown signs of abating.
According to Techcrunch.com,Facebook Inc (NASDAQ:FB) has for long been hesitant with the deployment of support for GIFs .Most probably, they felt uncomfortable with the visual impact it would have on the News Feed. In spite of the provider’s initial reluctance, sources report that the various users never quit finding workarounds to post GIFs.
Absence of the GIF support seems to have given service such as Imgur an upper hand. It is a moment of transformation considering that Facebook is currently embracing News Feeds with “richer” media.
The industry leader is conducting polls as a way to mark the anniversary of when GIFs were first unveiled by CompuServe back in 1987.In the poll, the provider will ask the different users to how best they think GIF should be pronounced. The debate rages on but we will just have to wait and see the final resolution.