The shares of ADT Inc. have decreased by more than -33.09% this year alone. The shares recently went up by 4.02% or $0.32 and now trades at $8.29. The shares of Vonage Holdings Corp. (NYSE:VG), has jumped by 18.49% year to date as of 06/12/2018. The shares currently trade at $12.05 and have been able to report a change of 3.43% over the past one week.

The stock of ADT Inc. and Vonage Holdings Corp. were two of the most active stocks on Tuesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Next 5Y EPS Growth: 17.70% versus 10.00%**

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that ADT will grow it’s earning at a 17.70% annual rate in the next 5 years. This is in contrast to VG which will have a positive growth at a 10.00% annual rate. This means that the higher growth rate of ADT implies a greater potential for capital appreciation over the years.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. ADT has an EBITDA margin of 22.71%, this implies that the underlying business of ADT is more profitable. The ROI of ADT is 7.10% while that of VG is 7.20%. These figures suggest that VG ventures generate a higher ROI than that of ADT.

**Cash Flow**

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, ADT’s free cash flow per share is a positive 8, while that of VG is positive 1.9.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for ADT is 0.60 and that of VG is 0.70. This implies that it is easier for ADT to cover its immediate obligations over the next 12 months than VG. The debt ratio of ADT is 2.18 compared to 0.45 for VG. ADT can be able to settle its long-term debts and thus is a lower financial risk than VG.

**Valuation**

ADT currently trades at a forward P/E of 7.17, a P/B of 1.28, and a P/S of 1.38 while VG trades at a forward P/E of 31.30, a P/B of 5.48, and a P/S of 2.80. This means that looking at the earnings, book values and sales basis, ADT is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of ADT is currently at a -42.15% to its one-year price target of 14.33. Looking at its rival pricing, VG is at a -7.73% relative to its price target of 13.06.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), ADT is given a 1.70 while 1.70 placed for VG. This means that analysts are equally bullish on their outlook for the two stocks stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for ADT is 7.44 while that of VG is just 3.31. This means that analysts are more bullish on the forecast for VG stock.

Conclusion

The stock of Vonage Holdings Corp. defeats that of ADT Inc. when the two are compared, with VG taking 4 out of the total factors that were been considered. VG happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, VG is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for VG is better on when it is viewed on short interest.