The shares of GoPro, Inc. have decreased by more than -19.55% this year alone. The shares recently went up by 3.57% or $0.21 and now trades at $6.09. The shares of Helmerich & Payne, Inc. (NYSE:HP), has jumped by 3.05% year to date as of 06/07/2018. The shares currently trade at $66.61 and have been able to report a change of 0.35% over the past one week.

The stock of GoPro, Inc. and Helmerich & Payne, Inc. were two of the most active stocks on Thursday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. The ROI of GPRO is -22.20% while that of HP is -2.50%. These figures suggest that HP ventures generate a higher ROI than that of GPRO.

**Cash Flow**

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, GPRO’s free cash flow per share is a negative -9.41, while that of HP is also a negative -2.83.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for GPRO is 1.60 and that of HP is 3.30. This implies that it is easier for GPRO to cover its immediate obligations over the next 12 months than HP. The debt ratio of GPRO is 0.61 compared to 0.00 for HP. GPRO can be able to settle its long-term debts and thus is a lower financial risk than HP.

**Valuation**

GPRO currently trades at a forward P/E of 870.00, a P/B of 3.88, and a P/S of 0.78 while HP trades at a forward P/E of 54.46, a P/B of 1.61, and a P/S of 3.41. This means that looking at the earnings, book values and sales basis, GPRO is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of GPRO is currently at a 8.17% to its one-year price target of 5.63. Looking at its rival pricing, HP is at a -1.29% relative to its price target of 67.48.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), GPRO is given a 3.40 while 3.10 placed for HP. This means that analysts are more bullish on the outlook for GPRO stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for GPRO is 7.54 while that of HP is just 7.41. This means that analysts are more bullish on the forecast for HP stock.

Conclusion

The stock of GoPro, Inc. defeats that of Helmerich & Payne, Inc. when the two are compared, with GPRO taking 2 out of the total factors that were been considered. GPRO happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, GPRO is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for GPRO is better on when it is viewed on short interest.