Which of 2 stocks would appeal to long-term investors? Alphabet Inc. (GOOG), Switch, Inc. (SWCH)

The shares of Alphabet Inc. have increased by more than 8.65% this year alone. The shares recently went down by -0.24% or -$2.78 and now trades at $1136.88. The shares of Switch, Inc. (NYSE:SWCH), has slumped by -29.91% year to date as of 06/06/2018. The shares currently trade at $12.75 and have been able to report a change of 1.43% over the past one week.

The stock of Alphabet Inc. and Switch, Inc. were two of the most active stocks on Wednesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Next 5Y EPS Growth: 16.79% versus 18.60%

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that GOOG will grow it’s earning at a 16.79% annual rate in the next 5 years. This is in contrast to SWCH which will have a positive growth at a 18.60% annual rate. This means that the higher growth rate of SWCH implies a greater potential for capital appreciation over the years.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. GOOG has an EBITDA margin of 26.37%, this implies that the underlying business of GOOG is more profitable. These figures suggest that SWCH ventures generate a higher ROI than that of GOOG.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, GOOG’s free cash flow per share is a positive 3.86, while that of SWCH is negative -0.01.


GOOG currently trades at a forward P/E of 24.03, a P/B of 5.18, and a P/S of 6.60 while SWCH trades at a forward P/E of 44.12, a P/B of 28.33, and a P/S of 8.41. This means that looking at the earnings, book values and sales basis, GOOG is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of GOOG is currently at a -11.94% to its one-year price target of 1291.00. Looking at its rival pricing, SWCH is at a -25% relative to its price target of 17.00.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), GOOG is given a 1.80 while 2.30 placed for SWCH. This means that analysts are more bullish on the outlook for SWCH stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for GOOG is 1.67 while that of SWCH is just 7.14. This means that analysts are more bullish on the forecast for GOOG stock.


The stock of Switch, Inc. defeats that of Alphabet Inc. when the two are compared, with SWCH taking 4 out of the total factors that were been considered. SWCH happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, SWCH is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for SWCH is better on when it is viewed on short interest.

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