Set Sail With Xerox Corporation (XRX), Marathon Patent Group, Inc. (MARA)

The shares of Xerox Corporation have decreased by more than -5.04% this year alone. The shares of Marathon Patent Group, Inc. (NASDAQ:MARA), has slumped by -67.56% year to date as of 06/06/2018. The shares currently trade at $1.33 and have been able to report a change of 2.32% over the past one week.

The stock of Xerox Corporation and Marathon Patent Group, Inc. were two of the most active stocks on Wednesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. XRX has an EBITDA margin of 12.44%, this implies that the underlying business of XRX is more profitable. The ROI of XRX is 5.70% while that of MARA is -26.70%. These figures suggest that XRX ventures generate a higher ROI than that of MARA.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, XRX’s free cash flow per share is a positive 1.34, while that of MARA is negative -2.41.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for XRX is 1.70 and that of MARA is 1.40. This implies that it is easier for XRX to cover its immediate obligations over the next 12 months than MARA. The debt ratio of XRX is 0.99 compared to 0.19 for MARA. XRX can be able to settle its long-term debts and thus is a lower financial risk than MARA.


XRX currently trades at a forward P/E of 7.50, a P/B of 1.27, and a P/S of 0.68 while MARA trades at a P/B of 2.42, and a P/S of 40.26. This means that looking at the earnings, book values and sales basis, XRX is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. Looking at its rival pricing, MARA is at a -66.75% relative to its price target of 4.00.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for XRX is 1.86 while that of MARA is just 1.40. This means that analysts are more bullish on the forecast for MARA stock.


The stock of Marathon Patent Group, Inc. defeats that of Xerox Corporation when the two are compared, with MARA taking 4 out of the total factors that were been considered. MARA happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, MARA is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for MARA is better on when it is viewed on short interest.

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