Financially Devastating or Fantastic? – The Coca-Cola Company (KO), Starbucks Corporation (SBUX)

The shares of The Coca-Cola Company have decreased by more than -8.37% this year alone. The shares recently went down by -0.24% or -$0.1 and now trades at $42.04. The shares of Starbucks Corporation (NASDAQ:SBUX), has slumped by -0.52% year to date as of 05/14/2018. The shares currently trade at $57.13 and have been able to report a change of -0.56% over the past one week.

The stock of The Coca-Cola Company and Starbucks Corporation were two of the most active stocks on Monday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Next 5Y EPS Growth: 7.46% versus 14.30%

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that KO will grow it’s earning at a 7.46% annual rate in the next 5 years. This is in contrast to SBUX which will have a positive growth at a 14.30% annual rate. This means that the higher growth rate of SBUX implies a greater potential for capital appreciation over the years.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. KO has an EBITDA margin of 26.97%, this implies that the underlying business of SBUX is more profitable. The ROI of KO is 12.50% while that of SBUX is 28.80%. These figures suggest that SBUX ventures generate a higher ROI than that of KO.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, KO’s free cash flow per share is a positive 0.96, while that of SBUX is negative -1.91.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for KO is 1.20 and that of SBUX is 1.10. This implies that it is easier for KO to cover its immediate obligations over the next 12 months than SBUX. The debt ratio of KO is 2.50 compared to 1.39 for SBUX. KO can be able to settle its long-term debts and thus is a lower financial risk than SBUX.


KO currently trades at a forward P/E of 18.50, a P/B of 9.14, and a P/S of 5.29 while SBUX trades at a forward P/E of 20.66, a P/B of 16.90, and a P/S of 3.35. This means that looking at the earnings, book values and sales basis, KO is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of KO is currently at a -15.29% to its one-year price target of 49.63. Looking at its rival pricing, SBUX is at a -10.52% relative to its price target of 63.85.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), KO is given a 2.40 while 2.20 placed for SBUX. This means that analysts are more bullish on the outlook for KO stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for KO is 3.13 while that of SBUX is just 2.95. This means that analysts are more bullish on the forecast for SBUX stock.


The stock of The Coca-Cola Company defeats that of Starbucks Corporation when the two are compared, with KO taking 6 out of the total factors that were been considered. KO happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, KO is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for KO is better on when it is viewed on short interest.

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