The shares of CBL & Associates Properties, Inc have decreased by more than -31.27% this year alone. The shares recently went down by -2.51% or -$0.1 and now trades at $3.89. The shares of Controladora Vuela Compania de Aviacion, S.A.B. de C.V. (NYSE:VLRS), has slumped by -27.31% year to date as of 04/25/2018. The shares currently trade at $5.83 and have been able to report a change of -34.79% over the past one week.

The stock of CBL & Associates Properties, Inc and Controladora Vuela Compania de Aviacion, S.A.B. de C.V. were two of the most active stocks on Wedday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. CBL has an EBITDA margin of 73.35%, this implies that the underlying business of CBL is more profitable. The ROI of CBL is 5.00% while that of VLRS is 10.00%. These figures suggest that VLRS ventures generate a higher ROI than that of CBL.

**Cash Flow**

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, CBL’s free cash flow per share is a positive 0, while that of VLRS is negative -0.73.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The debt ratio of CBL is 3.71 compared to 0.12 for VLRS. CBL can be able to settle its long-term debts and thus is a lower financial risk than VLRS.

**Valuation**

CBL currently trades at a forward P/E of 149.62, a P/B of 0.58, and a P/S of 0.78 while VLRS trades at a forward P/E of 6.76, a P/B of 1.45, and a P/S of 0.48. This means that looking at the earnings, book values and sales basis, CBL is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of CBL is currently at a -8.9% to its one-year price target of 4.27. Looking at its rival pricing, VLRS is at a -51.34% relative to its price target of 11.98.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), CBL is given a 3.70 while 2.20 placed for VLRS. This means that analysts are more bullish on the outlook for CBL stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for CBL is 9.59 while that of VLRS is just 6.11. This means that analysts are more bullish on the forecast for VLRS stock.

Conclusion

The stock of CBL & Associates Properties, Inc defeats that of Controladora Vuela Compania de Aviacion, S.A.B. de C.V. when the two are compared, with CBL taking 5 out of the total factors that were been considered. CBL happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, CBL is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for CBL is better on when it is viewed on short interest.