The shares of The Southern Company have decreased by more than -6.28% this year alone. The shares recently went up by 2.57% or $1.13 and now trades at $45.07. The shares of LaSalle Hotel Properties (NYSE:LHO), has jumped by 9.41% year to date as of 04/16/2018. The shares currently trade at $30.71 and have been able to report a change of 5.61% over the past one week.
The stock of The Southern Company and LaSalle Hotel Properties were two of the most active stocks on Monday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.Profitability and Returns
Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. SO has an EBITDA margin of 27%, this implies that the underlying business of LHO is more profitable. The ROI of SO is 2.90% while that of LHO is 4.10%. These figures suggest that LHO ventures generate a higher ROI than that of SO.Cash Flow
The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, SO’s free cash flow per share is a negative -7.49, while that of LHO is positive 0.61.Liquidity and Financial Risk
The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The debt ratio of SO is 2.10 compared to 0.45 for LHO. SO can be able to settle its long-term debts and thus is a lower financial risk than LHO.Valuation
SO currently trades at a forward P/E of 14.83, a P/B of 1.88, and a P/S of 1.97 while LHO trades at a forward P/E of 57.29, a P/B of 1.40, and a P/S of 3.15. This means that looking at the earnings, book values and sales basis, SO is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.Analyst Price Targets and Opinions
The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of SO is currently at a -1.92% to its one-year price target of 45.95. Looking at its rival pricing, LHO is at a 14.59% relative to its price target of 26.80.
When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), SO is given a 3.20 while 3.00 placed for LHO. This means that analysts are more bullish on the outlook for SO stocks.Insider Activity and Investor Sentiment
Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for SO is 4.79 while that of LHO is just 5.29. This means that analysts are more bullish on the forecast for SO stock.
The stock of The Southern Company defeats that of LaSalle Hotel Properties when the two are compared, with SO taking 7 out of the total factors that were been considered. SO happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, SO is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for SO is better on when it is viewed on short interest.