Comparing Top Moving Stocks 22nd Century Group, Inc. (XXII), Rollins, Inc. (ROL)

The shares of 22nd Century Group, Inc. have decreased by more than -15.71% this year alone. The shares recently went up by 2.61% or $0.06 and now trades at $2.36. The shares of Rollins, Inc. (NYSE:ROL), has jumped by 13.13% year to date as of 04/16/2018. The shares currently trade at $52.64 and have been able to report a change of 3.85% over the past one week.

The stock of 22nd Century Group, Inc. and Rollins, Inc. were two of the most active stocks on Monday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. The ROI of XXII is -17.60% while that of ROL is 29.10%. These figures suggest that ROL ventures generate a higher ROI than that of XXII.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, XXII’s free cash flow per share is a negative -0.01, while that of ROL is also a negative -0.52.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for XXII is 15.70 and that of ROL is 0.90. This implies that it is easier for XXII to cover its immediate obligations over the next 12 months than ROL. The debt ratio of XXII is 0.00 compared to 0.00 for ROL. ROL can be able to settle its long-term debts and thus is a lower financial risk than XXII.


XXII currently trades at a P/B of 3.81, and a P/S of 17.80 while ROL trades at a forward P/E of 41.61, a P/B of 17.55, and a P/S of 6.86. This means that looking at the earnings, book values and sales basis, XXII is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of XXII is currently at a -79.48% to its one-year price target of 11.50. Looking at its rival pricing, ROL is at a -0.68% relative to its price target of 53.00.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), XXII is given a 2.00 while 1.50 placed for ROL. This means that analysts are more bullish on the outlook for XXII stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for XXII is 3.65 while that of ROL is just 11.99. This means that analysts are more bullish on the forecast for XXII stock.


The stock of 22nd Century Group, Inc. defeats that of Rollins, Inc. when the two are compared, with XXII taking 7 out of the total factors that were been considered. XXII happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, XXII is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for XXII is better on when it is viewed on short interest.

Previous ArticleNext Article

Related Post

For VIVUS (VVUS), It May Be As Good A Moment It's worth it to have a look at VIVUS, Inc. (NASDAQ:VVUS) as there may be a chasm between the bulls and the bears as far as recent trading activity go...
Choosing Between CareDx, Inc (CDNA) and Forrester ... CareDx, Inc (NASDAQ:CDNA) shares are down more than -20.03% this year and recently increased 0.17% or $0.01 to settle at $5.87. Forrester Research, In...
Which of 2 stocks would appeal to long-term invest... The shares of Discovery Communications, Inc. have increased by more than 9.12% this year alone. The shares recently went down by -0.49% or -$0.12 and ...
ZAGG Inc (ZAGG) vs. Barnes & Noble, Inc. (BKS... ZAGG Inc (NASDAQ:ZAGG) and Barnes & Noble, Inc. (NYSE:BKS) are the two most active stocks in the Specialty Retail, Other industry based on today’s...
Dissecting the Numbers for Expedia, Inc. (EXPE) an... Expedia, Inc. (NASDAQ:EXPE) shares are up more than 7.61% this year and recently decreased -1.16% or -$1.51 to settle at $128.89. Wyndham Worldwide Co...