The shares of Facebook, Inc. have decreased by more than -6.77% this year alone. The shares recently went up by 0.40% or $0.65 and now trades at $164.52. The shares of Under Armour, Inc. (NYSE:UA), has jumped by 7.66% year to date as of 04/13/2018. The shares currently trade at $14.34 and have been able to report a change of -2.78% over the past one week.
The stock of Facebook, Inc. and Under Armour, Inc. were two of the most active stocks on Friday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.Next 5Y EPS Growth: 26.12% versus 5.00%
When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that FB will grow it’s earning at a 26.12% annual rate in the next 5 years. This is in contrast to UA which will have a positive growth at a 5.00% annual rate. This means that the higher growth rate of FB implies a greater potential for capital appreciation over the years.Profitability and Returns
Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. FB has an EBITDA margin of 58.1%, this implies that the underlying business of FB is more profitable. These figures suggest that FB ventures generate a higher ROI than that of UA.Cash Flow
The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, FB’s free cash flow per share is a positive 13.08, while that of UA is positive 4.17.Valuation
FB currently trades at a forward P/E of 18.77, a P/B of 6.44, and a P/S of 11.71 while UA trades at a forward P/E of 37.74, a P/B of 3.14, This means that looking at the earnings, book values and sales basis, FB is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.Analyst Price Targets and Opinions
The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of FB is currently at a -24.48% to its one-year price target of 217.85. Looking at its rival pricing, UA is at a -13.09% relative to its price target of 16.50.
When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), FB is given a 1.80 while 3.00 placed for UA. This means that analysts are more bullish on the outlook for UA stocks.Insider Activity and Investor Sentiment
Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for FB is 0.60 while that of UA is just 8.65. This means that analysts are more bullish on the forecast for FB stock.
The stock of Under Armour, Inc. defeats that of Facebook, Inc. when the two are compared, with UA taking 4 out of the total factors that were been considered. UA happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, UA is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for UA is better on when it is viewed on short interest.