The shares of Oracle Corporation have decreased by more than -2.54% this year alone. The shares recently went up by 0.44% or $0.2 and now trades at $46.08. The shares of Under Armour, Inc. (NYSE:UAA), has jumped by 14.28% year to date as of 04/13/2018. The shares currently trade at $16.49 and have been able to report a change of -2.89% over the past one week.

The stock of Oracle Corporation and Under Armour, Inc. were two of the most active stocks on Friday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Next 5Y EPS Growth: 9.10% versus 28.80%**

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that ORCL will grow it’s earning at a 9.10% annual rate in the next 5 years. This is in contrast to UAA which will have a positive growth at a 28.80% annual rate. This means that the higher growth rate of UAA implies a greater potential for capital appreciation over the years.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. ORCL has an EBITDA margin of 43.76%, this implies that the underlying business of ORCL is more profitable. The ROI of ORCL is 9.50% while that of UAA is 1.00%. These figures suggest that ORCL ventures generate a higher ROI than that of UAA.

**Cash Flow**

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, ORCL’s free cash flow per share is a positive 5.93, while that of UAA is positive 4.17.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for ORCL is 4.30 and that of UAA is 2.20. This implies that it is easier for ORCL to cover its immediate obligations over the next 12 months than UAA. The debt ratio of ORCL is 1.25 compared to 0.45 for UAA. ORCL can be able to settle its long-term debts and thus is a lower financial risk than UAA.

**Valuation**

ORCL currently trades at a forward P/E of 13.68, a P/B of 3.98, and a P/S of 4.75 while UAA trades at a forward P/E of 57.46, a P/B of 3.61, and a P/S of 1.42. This means that looking at the earnings, book values and sales basis, ORCL is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of ORCL is currently at a -16.75% to its one-year price target of 55.35. Looking at its rival pricing, UAA is at a 15.48% relative to its price target of 14.28.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), ORCL is given a 2.20 while 3.20 placed for UAA. This means that analysts are more bullish on the outlook for UAA stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for ORCL is 2.10 while that of UAA is just 9.51. This means that analysts are more bullish on the forecast for ORCL stock.

Conclusion

The stock of Under Armour, Inc. defeats that of Oracle Corporation when the two are compared, with UAA taking 5 out of the total factors that were been considered. UAA happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, UAA is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for UAA is better on when it is viewed on short interest.