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Are These Stocks A Sure Bet? – The Procter & Gamble Company (PG), JD.com, Inc. (JD)

The shares of The Procter & Gamble Company have decreased by more than -11.30% this year alone. The shares recently went up by 0.21% or $0.17 and now trades at $81.50. The shares of JD.com, Inc. (NASDAQ:JD), has jumped by 7.56% year to date as of 02/13/2018. The shares currently trade at $44.55 and have been able to report a change of -1.11% over the past one week.

The stock of The Procter & Gamble Company and JD.com, Inc. were two of the most active stocks on Tuesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Next 5Y EPS Growth: 7.47% versus 24.90%

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that PG will grow it’s earning at a 7.47% annual rate in the next 5 years. This is in contrast to JD which will have a positive growth at a 24.90% annual rate. This means that the higher growth rate of JD implies a greater potential for capital appreciation over the years.



Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. PG has an EBITDA margin of 25.43%, this implies that the underlying business of PG is more profitable. The ROI of PG is 12.70% while that of JD is -4.30%. These figures suggest that PG ventures generate a higher ROI than that of JD.

Cash Flow 




The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, PG’s free cash flow per share is a positive 1.59.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for PG is 0.90 and that of JD is 1.10. This implies that it is easier for PG to cover its immediate obligations over the next 12 months than JD. The debt ratio of PG is 0.71 compared to 0.54 for JD. PG can be able to settle its long-term debts and thus is a lower financial risk than JD.

Valuation

PG currently trades at a forward P/E of 17.96, a P/B of 3.89, and a P/S of 3.16 while JD trades at a forward P/E of 48.48, a P/B of 7.79, and a P/S of 1.19. This means that looking at the earnings, book values and sales basis, PG is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of PG is currently at a -13.22% to its one-year price target of 93.92. Looking at its rival pricing, JD is at a -12.01% relative to its price target of 50.63. This figure implies that over the next one year, JD is a better investment.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), PG is given a 2.30 while 1.90 placed for JD. This means that analysts are more bullish on the outlook for PG stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for PG is 4.13 while that of JD is just 2.36. This means that analysts are more bullish on the forecast for JD stock.

Conclusion

The stock of JD.com, Inc. defeats that of The Procter & Gamble Company when the two are compared, with JD taking 6 out of the total factors that were been considered. JD happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, JD is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for JD is better on when it is viewed on short interest.

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